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George Giusti (1908-1991) studied at the Brera Academy of Arts in Milan and practised design there until moving to Switzerland in 1928. On a visit to the US in 1938, he was enticed to stay and work with Herbert Matter on the Swiss Pavilion for the 1939 NewYork World's Fair. During his career, Giusti designed covers for Time, Fortune, Holiday and other major magazines as well as publications for the U.S Information Agency. He was art consultant to Geigy Pharmaceuticals in the United States and Switzerland. Giusti's simpified, symbolic imagery avoided the classical and strove for futuristic effects, often exemplified by the use of metal sculpture in much of his work. In all of his works, graphics, architecture and sculpture, Giusti sought to build a bridge between "fine" and "commercial" arts, believing art is art, whatever the use. |
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