Alexey Brodovitch

Alexey Brodovitch (1898-1971) began his career in Paris and emigrated to the US in 1930. He exerted significant influence on American graphic design and photograph during his 25 year tenure as art director of Harper's Bazaar. His use of asymmetrical layouts, white space and dynamic imagery changed the nature of magazine design. Brodovitch exposed Americans to the European avant-garde by commissioning work from leading European artists and photographers including A.M. Cassandre, Salvador Dali, Henri Cartier-Bresson and Man Ray.

He was one of the first designers to teach design as a professional discipline. In his Design Laboratory classes, Brodovitch imparted a philosophy that affected an entire generation of leading photographers and designers. Among his students were photographers Irving Penn, Richard Avedon, Art Cane and Hiro; art directors Bob Cato, Otto Storch and Henry Wolf. While art director at Harper's Bazaar from 1934-1958 he worked on several photographic books and the short lived but artistically successful magazine Portfolio. Regardless of what he was working on, Brodovitch's energy, style and aesthetic philosophy inspired those around him and he continue to be admired today.

Picture of Alexey Brodovitch



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