Dr. Mehemed Fehmy Agha (1896-1978) was born in the Ukraine and educated in Kiev and Paris. After working for Vogue in Berlin he was bought to the US in 1929 by publisher Conde Nast. Agha proved himself with Vogue magazine by showing that the art director was an integral part of the editorial process and was soon given the art directorship of House & Garden and Vanity Fair, the arts and culture showcase of America. He was a pioneer with the use of sans serif typefaces, the duotone, full color photographs and bleed images. Agha led the field in the use of leading photographers of his day; Edward Steichen, Cecil Beaton, Edward Weston, Louise Dahl-Wolfe and many others. He also bought to his readers the work of many artists like Matisse, Derain, Covarrubius and Picasso years before other American magazines. Under Agha's direction, Vanity Fair introduced the first double-page spread in 1930, and in 1932 Vogue had the first magazine cover with full-color photography. Agha left Conde Nast Publications in 1943, after Nast died in 1942, and became a successful freelance consultant. His contributions to the field of magazine publishing changed the nature of magazine design and redefined the role of designer and art director.